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Snapdeal benefits from Aamir's intolerance remark
By: Tupaki Desk | 28 Nov 2015 4:07 PM GMT
A lot of Politicians believe Publicity matters the most, be it good or bad. Upon knowing about some of the recent developments, One has to agree negative publicity is much better zero publicity. This was proven in the case of Aamir Khan & Snap Deal!
If you believe Aamir Khan's intolerance remark will affects the e-commerce site Snapdeal which he endorses in a negative way, Then here are some interesting facts and the 'App Wapsi' campaign on social media have negligible affect.
Aamir responded on growing intolerance in the country on November 23rd. On that day, Snapdeal's rank on Google Play Store stood at 28th Position. Two days later, Snapdeal managed to be at 26th Rank. On November 26th, The e-commerce site reached an unbelievable 22nd Rank. This is for the first time in the last 30 days, Snapdeal moved up five places.
In return, Snapdeal contributed to the increase of Aamir Khan's Ad volume grow by 441% when compared to last year. While Aamir's rank was 57 in 2014 among Celebrity Brand Endorsers, Snapdeal helped him reach 19 this year.
Aamir Khan was roped by Snapdeal in March 2015 and paid Rs 15 crore for four days of Ad shoot.
If you believe Aamir Khan's intolerance remark will affects the e-commerce site Snapdeal which he endorses in a negative way, Then here are some interesting facts and the 'App Wapsi' campaign on social media have negligible affect.
Aamir responded on growing intolerance in the country on November 23rd. On that day, Snapdeal's rank on Google Play Store stood at 28th Position. Two days later, Snapdeal managed to be at 26th Rank. On November 26th, The e-commerce site reached an unbelievable 22nd Rank. This is for the first time in the last 30 days, Snapdeal moved up five places.
In return, Snapdeal contributed to the increase of Aamir Khan's Ad volume grow by 441% when compared to last year. While Aamir's rank was 57 in 2014 among Celebrity Brand Endorsers, Snapdeal helped him reach 19 this year.
Aamir Khan was roped by Snapdeal in March 2015 and paid Rs 15 crore for four days of Ad shoot.
