Virat Kohli beats Lionel Messi in Brand Value

Indian Skipper Virat Kohli is the only cricketer to feature in the list of Forbes Top 10 Most Valuable Athletes. Aggressive brand of cricket, impeccable fitness levels and terrific track record made Kohli what he is Today.

The 28-Year-Old stood at 7th Position in the World. Kohli's brand value is better than that of soccer star Lionel Messi, Golf superstar Rory Mcllroy and Golden State Warriors Stephen Curry.

Tennis legend Roger Federer occupies Top Spot with $37.2 million earnings. Champion runner Usain Bolt and Soccer star Cristiano Ronaldo feature in the Top 5 list.

Brand Value of Athletes is calculated based on their earnings (excluding salary and all investment income), minus the average income of the Top 10 Athletes in the same sport.

Top 10 Most Valuable Athletes:

1. Roger Federer $37.2m

2. LeBron James $33.4m

3. Usain Bolt $27m

4. Cristiano Ronaldo $21.5m

5. Phil Mickelson $19.6m

6. Tiger Woods $16.6m

7. Virat Kohli $14.5m

8. Rory McIlroy $13.6m

9. Lionel Messi $13.5m

10. Steph Curry $13.4m