Black Friday Sale: US People Go Crazy!

It is an annual tradition for the United States population to spend a lot of money during the black sale and the same was the case this year. US shoppers created a new online shopping record this Black Friday by spending 11.8 billion dollars, which is a strong increase of 9.1 percent compared to last year.

This shows how quickly people are shifting from store visits to online purchases. A major driver behind this growth was the dominance of mobile devices. Smartphones and tablets alone contributed about 58.6 percent of all online sales, which is more than 5.1 billion dollars.

This number is higher than last year’s 55 percent, proving that shoppers now prefer to browse and buy comfortably from their sofas instead of waiting in long cold lines.

Buy Now Pay Later services also played a major role. Options like Affirm and Klarna helped generate 761.8 million dollars, marking an eleven percent year over year growth. These flexible payment choices encouraged many people to stretch their budgets and make faster buying decisions.

Another big shift came from the rise of AI in shopping. Traffic from AI powered tools and chatbots is projected to jump by six hundred percent, making virtual assistants an important part of bargain hunting.

Retailers also offered deeper discounts than usual, which attracted value seekers even though the overall holiday season growth is expected to stay around six percent.