10 Minute Delivery Stopped In India: Good Or Bad!

India is one of the very few countries to offer quick e-commerce services at a large capacity as groceries and food items were getting delivered in around 10 minutes. Leading companies like Swiggy, Zomato and others were offering these services in the recent past.

However, the gig workers union of India protested against this delivery promise as this would add pressure on the delivery workers to reach destinations within 10 minutes and in turn elevate risk of accidents. The central government took the opportunity to intervene in this matter and has passed the crucial judgement as they asked the companies to rebrand the 10 minute delivery promise.

It is being established that the central government has instructed all the leading companies to move away from branding surrounding 10 minutes delivery. This would essentially mean that company can’t promise the customers that they would deliver the product in 10 minutes. Tweeting in this context, BJP MP Raghav Chadda had a very interesting comment. I am deeply grateful to the Central Government for its timely, decisive and compassionate intervention in enforcing the removal of the “10-minute delivery” branding from quick-commerce platforms. This is a much needed step because when “10 minutes” is printed on a rider’s tshirt/ jacket/ bag and a timer runs on the customer’s screen, the pressure is real, constant, and dangerous, he stated.

This step will help ensure safety of the delivery riders, and everyone who shares our roads. Over the past months, I have spoken to hundreds of delivery partners. Many are overworked, underpaid and risking their life to fulfil an unrealistic promise, he concluded. However, we have to wait and see if this branding will be confined to just a promise or whether these companies would stop delivering products in 10 minutes altogether.