The non-governmental trade association, Federation of Indian Chambers of Commerce & Industry(FICCI) has decided to create awareness amazon the people on covid behaviour and vaccinations.
To get a wider range, the trade body had decided to use the noted faces across the film industries. The awareness campaign was named 'Corona Ko Harana Hai', which will be featured across media platforms.
Bollywood Khiladi Akshay Kumar, Tollywood ace hero Megastar Chiranjeevi, Kollywood star Arya and Kannada Power Star Punit Rajkumar have come forward to support the awareness campaign.
The media and entertainment wing of FICCI had decided to be a part of the government's efforts to create awareness among the public. The campaign was aimed at helping people to be aware of the virus and they won't step out of their house unnecessarily.
Ficci's media and entertainment committee Chairperson Sanjay Gupta had showered praises on the healthcare workers, Corona warriors, and NGOs. Ramping up the vaccination efforts is the only way to bring down the pandemic impact, he said.
â€œIt is our responsibility to come together and provide education to the population of the country by using the communication strategy effectively so that everyone will follow appropriate Covid behaviour, he added.