The Corona virus pandemic has left us all in a lockdown. The demand for content on TV, OTTs has surged double the need and all the platforms like Netflix, Amazon Prime and Disney Hotstar are desperately adding content to help their audience. Even after these many efforts, demand for content is not ending and thatâ€™s where the OTTs are running back of producers.
In Bollywood, almost all the small films have released on Amazon Prime recently. The sudden break time in crisis has left the producers of the film just with one option and that is sell it to OTT!
Now Big Film of Akshay Kumar 'Laxmmi Bomb' may not have a Theatrical release.The reason is OTT giant Disney Hot Star is desperately trying to buy out the film and have its digital release by offering huge price to makers. As per the latest information the movie team had agreed for the OTT release as they received an record breaking amount for the streaming rights and sources say that it is around Rs 125 Crores. Disney Hotstar is yet to announce the premiere date.
The movie was supposed to release in May on Eid and with ongoing crisis and Theaters shutdown the movie had no chance but to seal the deal with OTT giant! but production houses opine that the film had the potential to make 200 Crore Rupees through Theatrical release and its OTT revenue is still less!
Laxmmi Bomb stars Kiara Advani as the female lead. The film is the official remake of Tamil hit film 'Kanchana' directed by Raghava Lawrence. He directed the Hindi version too.