Thanks to the super combination of Trivikram-Allu Arjun and chartbuster songs, 'Ala Vaikunthapuramloo' is making all kinds of right noise in the trade circles. The hype surrounding it is helping the pre-release business of the film.
Apparently, the Hindi digital, satellite and dubbing rights combined together was sold for 19.5 crores which is the highest rate for any Allu Arjun's film. With this whopping amount, Bunny's film beats its competitor 'Sarileru Neekevvaru'. Mahesh Babu's film's Hindi rights were sold for just 15.25 crores which is less than his previous outing, 'Maharshi's rate. On the other hand, Telugu and Hindi satellite, digital and dubbing rights of 'Naa Peru Surya' amounted 23.75 crores and now, 'Ala Vaikunthapuramlo' Hindi rights alone brought the producers 19.5 crores.
This portrays that Bunny surpassed Mahesh in terms of Hindi rights. Let us see which film emerges out as the Sankranti winner.