These days the demand for content on TV, OTTs has surged double the need and all the platforms like Netflix, Amazon Prime and Disney Hotstar are desperately adding content to help their audience.
Recently the direct release on OTT trend started in the down south too. A small film 'Krishna and his Leela' became a big hit on OTT so even big films that are backed by good content are forming a beeline to showcase on any OTT. On the latest Big film 'V' produced by Dil Raju also released on OTT.
Now the OTT platforms are just upping the game in Tollywood. It is said that Amazon Prime is ready to offer good money for the film of Anushka Shetty. 'Nishabdam' may not have a Theatrical release.The reason is OTT giant Amazon Prime is desperately trying to buy out the film and have its digital release by offering a huge price to makers and the makers are also not willing to wait anymore as there would be no returns in the coming days!
The latest news says that Nishabdam was bought by Amazon Prime for a whopping 20 Crore Rupees and will have a direct release on October 02. It remains to be seen how this movie benefits the OTT platform.