It has become a fashion to use tags like Non-Baahubali, Non-SSRajamouli, Non-Prabhas for box office experts to invent new records for films. This could please producers or heroes but there were no Non-Chiranjeevi or Non-ANR, Non-NTR or Non-Krishna records earlier.
If a film sets a huge record at the box office then until it is beaten everything is second best or third best. So, many films used to show the run they could get than the collections.
But it is collections time these days and fair enough for producers to publicize how much their films have earned. Still, it is hard to understand Non-BB or Non-Prabhas record because when market can give us a hit or an opening like BB, then why to call another film a record even though it did not beat the best?
It is better to say we are the second best and aim to beat Baahubali. SS Rajamouli is not giving up on beating his own records, then why should others?
Anyways, Nithiin's Bheeshma could end up being his all-time second best film beating Gundejaari Gallanthayyinde. The film even though doesn't have huge competition from any film till Nani25 or V, release during the end of March month, doesn't look set to beat Trivikram Srinivas's A...Aa for Nithiin.
Movie could touch 30 crores share but it all depends on Monday collections. But many predict that it will easily beat 25 Crores mark of GJG as it will hit 15 crores mark by Sunday and as per the talk, market situation, it should attract decent crowds even in a dry season like March with family crowds concentrating on their kids exams more during the period.