Bollywood star hero Akshay Kumar is coming up with his new film Housefull 4, which is gearing up for the release on the 26th of October. Meanwhile, the actor, along with the film's lead actresses, was in Hyderabad recently to launch one of the songs from the film. Akshay is releasing Housefull in Telugu and Tamil as well.
Even though Bollywood movies don't mint a lot of money through dubbed versions, the producers get the promotional budget back with the collections of these regional dubbed versions. For example, recent release War collected around Rs. 8 crores Nett.. through its dubbed versions, which may not be a high contributor but the makers could manage to fetch the promotional budget from it.
On the other side, our Tollywood makers are failing to promote the films well in the Northern circuit which is resulting in dismal performances. The dull performance of Syeraa Narasimha Reddy in the North India is a perfect example for the importance of promoting a film. Now, Akshay is promoting his film down the south and creating a buzz which can mint him at least five crores. Hope, our Tollywood producers learn these strategies from the people of B-Town.