Omkar Annayya, as most of the TV Industry people call him, decided to take Raju Gari Gadhi and make it a franchise. The move could have worked big time had his second movie also become a blockbuster.
The second movie failed to live up to the expectations with cast like Nagarjuna and Samantha but it could get some buzz going prior to release.
The third film which started production few days ago, was supposed to make this franchise a sure thing for Omkar and his brother Ashwin.
But the movie had to go through troubles casting a known face with big box office returns. Tamanna did agree to star in the film first but then pulled out due to her other commitments.
He then tried for Kajal Aggarwal and some others but settled on Avika Gor, who last appeared in Ekkadikipothav Chinnavada.
She is doing Hindi TV Serials and people have forgotten her. May be Omkar wants to prove that his content is much better and he doesn't need a recognisable heroine to deliver a hit but the director and producer could have waited for a heroine who can guarantee an opening than going for Avika, one feels he missed an opportunity!