Ace producer Dil Raju is known for his judgment skills. He is considered one of the smartest businessmen in Tollywood as he comes up with quality content within a limited budget. He even doesn't go overboard while working with star heroes and it is one of the main reasons behind his success as a producer. This star producer is now launching his nephew Ashish Reddy into Tollywood with 'Rowdy Boys'. 'Husharu' fame Sree Harsha is directing this film while Kerala Kutty Anupama Parameswaran is the heroine. Rockstar Devi Sri Prasad composed the music and the songs which came out secured a good response.
This interesting college drama is all set to release this Friday and it is going to clash with the Akkineni family's 'Bangarraju' which is the biggest film this Sankranti season. This is a risk that Dil Raju decided to take with 'Rowdy Boys'. Also, sources suggest that the 'Bommarillu' producer spent over 25 crores on 'Rowdy Boys'. This is quite high considering the fact that it is a debut hero's film.
Apparently, Dil Raju wasn't convinced with a few sequences and went for re-shoots which added up to the budget. Also, Raju planned to have a solo release but went ahead with Sankranti release as big films backed away from January leaving a lot of space this festive season.
The news is that he is so confident on the final product that he is releasing the film on his own in most of the areas. He reportedly doesn't want any kind of pressure on the distributors. Grapevine suggests that Dil Raju already covered half of the money through non-theatrical business and the rest will depend on the film's verdict. We need to wait and see how the film fares at the box office.
'Rowdy Boys' is a movie that focuses on the group wars between Engineering students and Medical college students. The trailer got a very positive response as it had a lot of promise. Madhie who worked on movies like 'Srimanthudu', 'Run Raja Run', 'Mirchi' and 'Saaho' is the cinematographer for this movie while Rajeevan is the production designer.