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After witnessing the potential in the Telugu market, a lot of OTT platforms are coming up with original Telugu content and started to please the audience. We already have 'Aha' which is generating pure Telugu original films and web series. Amazon Prime Video is known for buying big films and making a few original content every now and then. We have ZEE 5 and Netflix who are making straight Telugu web series and attract the film movies and entertainment seekers.
Disney+Hotstar was late to join but they are buying crazy films and are also coming up with its first Telugu web series named 'Unheard'. To take them brand even further, they reportedly roped in Mega Powerstar Ram Charan as the brand ambassador. Since Allu Arjun is promoting 'Aha' and other heroes are tied up with one or the other OTT platform, Disney+Hotstar found the stardom of Charan as the best way to promote their brand.
According to sources, they are going to give 3 crores per year as a package to Charan and the hero's face will be used in videos as well as print ads. This is expected to be immensely helpful to Hotstar as it may bring a lot of subscribers. With Ram Charan on the verge of becoming a pan-Indian hero with Rajamouli's 'RRR', it is clearly a good move by the Disney+Hotstar team. Hope it works out well for this online giant.