The direct release on OTT trend started in the down south too and reached peaks when a small film 'Krishna and his Leela' became a big hit on OTT so even big films that are backed by good content are forming a beeline to showcase on any OTT. On the latest Big film 'V' produced by Dil Raju also released on OTT.
Now the OTT platforms are just upping the game in Tollywood. It is said that Amazon Prime is ready to offer good money for the film of Anushka Shetty. 'Nishabdam' may not have a Theatrical release.The reason is OTT giant Amazon Prime has bought the film for 20 Crores and will stream on October 02.
The movie team has already started the promotions and yesterday Anushka Shetty posted a message on her Instagram page saying to Empower the Silence on the occasion of International Sign Language Day. It is evident that Anushka is playing a mute artist in this film. It remains to be seen how this movie benefits the OTT platform.