Team RRR commenced shooting for a promotional song today and the lead actors Ram Charan and Jr NTR are taking part in the same. This promotional song will be released on 1st August, which marks World Friendship Day. The song depicts the value of friendship and that is the reason why the makers are planning to unveil it on World Friendship Day.
There is no exaggeration in saying that Rajamouli will reignite the old trend of releasing promotional songs prior to the the release of a film. Given the anticipation surrounding the film, RRR's promotional song will go viral soon after it is released.
After RRR's promotional song creates a sensation, which it most certainly will, everyone will want to follow the same strategy. The makers of upcoming releases will also plan promotional songs in order to build pre-release buzz.
Incidentally, team Maestro has already started shooting a promotional song fearing Nithiin and Tamannaah. They seem to be following Rajamouli's RRR.
It appears to be that top heroes in Tollywood will ask their directors to plan promotional songs after RRR's song goes viral. But will they emulate similar success? We have to wait and watch.