January is the best season for Telugu and Tamil Films. As Christmas season ends with a celebratory New Year welcome party, the whole world tends to get back to work but rice bowls of India - Telugu states & Tamil Nadu, harvest the crop and farmers make more money than ever during the season.
Not just that, Telugu people believe that Sun changes his path and enters into Makara Rasi which suggests the best auspicious time to start new projects.
Films aim this time period for big releases as B and C Centres audiences flock to theatres despite the hero and film. As they have enough money to enjoy, many families from these rural centers too, select one or two films to watch.
No matter whatever innovation has kept audiences from flocking to theatres, this one season in Telugu states and Tamil Nadu, remains lucrative for films at theatres.
Good recent examples are Agnyathavasi opening day, Soggade Chinni Nayana, F2, Shatamanan Bhavathi long run, Khaidi No.150 big success, Vinaya Vidheya Rama's recovery despite being a disaster.
Somehow, Balakrishna who saw some major successes during the season has mixed bag results with one film becoming a hit and another 3 to 5 becoming disasters in consecutive seasons, from the past 3 decades.
I movie also took major openings in Telugu and Tamil markets during the season. With such a long list of gains, there is one date that is effecting the decisions of filmmakers.
10th January is the date that is scaring Trivikram Srinivas - Haarika & Hassine Creations and Mahesh Babu. Pawan Kalyan's Agnyathavasi took bumper opening but failed big time and even Mahesh's Nenokkadine failed big time after releasing on the same date.
Also, the pre-festive weekend hasn't been lucrative to TFI with Nannaku Prematho not being able to become such a big hit that team expected and NTR Kadhanayakudu failing to recover even 15% of costs after the release of other biggies.
So, this time around as the festival is celebrated during the middle of the week, every film producer is looking at coming on Sunday or Monday rather than on Friday before the festival starts.
This is said to one of the main reasons for Sarileru Neekevaaru and Ala Vaikuntapurramuloo's clash announcement on 12th January 2020. Still, there is a long time for both films to re-consider.