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Allu Arjun's Pushpa: The Rise has been making the news for several reasons post its OTT debut on Amazon Prime Video. There has been a whole lot of hype and talk surrounding the film soon after its OTT release.
Now, the government of India has used Allu Arjun's craze to good effect. The latest social media post from the Information and Broadcast ministry of India features Allu Arjun in Pushpa avatar.
"#Pushpa..#PushpaRaj ho ya koi bhi,
Our fight against #COVID19 is still on!
Keep following #COVIDAppropriateBehaviour.
Always wear a #mask
Wash/sanitize hands regularly
Get fully #vaccinated." the tweet from the ministry of I and B read.
We see the poster of Pushpa featuring Allu Arjun being used in the most effective way possible to propagate Covid appropriate behavior. A digitally modified mask is placed on Allu Arjun's face to spread Covid awareness.