How Will 'RRR' Make Use Of This Situation?

Wed Jan 12 2022 18:08:29 GMT+0530 (IST)

If things went as planned, we all would have been busy talking about the records created by SS Rajamouli's magnum opus film 'RRR'. Experts will be busy calculating the amount of money it brought or the number of people it dragged into the theatres. Till the end of December, 'RRR' was the film everyone talked about. The promotions were done heavily and the 'RRR' team booked the New Year's prime slot in television for all languages. Both NTR and Ram Charan worked very hard on the film and worked harder for the promotions by going all over the country. Despite all the efforts, the film was forced to get postponed due to unavoidable circumstances.

Talk in tinsel town is that Rajamouli is not entirely happy with the buzz that 'RRR' managed to create in the Hindi market. Since NTR and Ram Charan are unknown to most of the Northern audience, they did not have the stardom to drag people into theatres. While in South their name was enough to bring people to theatres, they worked more on the promotions in Hindi which did not get the desired output.

As the film was postponed due to Coronavirus, the entire team of 'RRR' will have a lot of time to promote Hindi version. We need to wait and see how Jakkanna makes use of this extra time? Will he focus on the promotions? Or Will he focus on his next with Mahesh Babu?

'RRR' is produced by DVV Danayya over a budget of over 400 crores. SS Rajamouli is aiming to score another industry hit with this multi-starrer and MM Keeravani is the music composer. Alia Bhatt is playing the role of Sita in this film while Ajay Devgn will appear in a brief role. Olivia Morris is also a part of the film. Apart from a few noted Hollywood actors, 'RRR' has actors like Shriya Saran, Rajeev Kanakala, Samuthirakani and others doing key roles. NTR will be seen as Komaram Bheem while Ram Charan plays the role of Alluri Seetha Ramaraju in this massive film which was delayed multiple times already. Senthil Kumar is the director of photography while Sabu Cyril is the production designer. Srinivas Mohan is the VFX supervisor for this huge project.