After a good hit like 'Chi La Sow', hero Sushant got good popularity once again with 'Ala Vaikunthapuramlo'. His supporting role in Allu Arjun-Trivikram film brought him a lot of recognition and he even had a brand endorsement deal after that.
He okayed a film titled 'Ichata Vaahanaalu Niluparaadu'. The first look poster, as well as the title logo were released and gained a decent response from the audience. The shooting was in full flow before the lockdown was applied. The team was forced to stop the shooting for the past 6 months.
Grapevine suggests that the shooting was resumed recently and the production team is planning to release the film in theatres during next year's February. But others are reportedly suggesting the production team to release this film in any OTT platform other than having a theatrical release. They are saying that it is a safe option.
Experts are saying that it is true as Sushant doesn't have enough charisma to pull the audience into the theatres and his market value is not that big. They are claiming that the producers can gain minimum profits if they sell it to any OTT platform. It is to be seen what the film's unit decides now.