Due to the lockdown, a lot of OTT platforms got recognition. People got used to watching films on digital platforms in the past two years and the market of OTT platforms increased rapidly. Many streaming services which were limited to a set of programs or movies started to generate original content and also developed strategies to cater to people in all states.
As we know, 'Aha' is a well-known platform in Telugu states and big OTT platforms like Amazon Prime Video, Netflix and Hotstar are famous across the nation. Even they are coming with original Telugu content to impress the audience. Zee5 is also known for coming up with interesting Telugu movies or web series. But there is one OTT platform that is yet to get good recognition among the Telugu audience. It is Sony Liv app.
This app has been coming up with good Telugu content lately but they are not getting enough publicity. The Telugu version of 'Maanadu' is available on Sony Live and Sandeep Kishan's production 'VIvaha Bhojanambu' is released directly on this OTT platform. Also, original films like 'Family Drama' starring Suhaas, senior actor Revathi's film, Naveen and Avika Gor's '#Bro' and many others are available on this OTT platform.
Now, Nithya Menen's 'Sky Lab' which got a positive response when it was released in theatres is now going to get streamed on Sony Liv app from 14th January. Let us see if this platform gets good recognition in the coming days or not.