Promotions play a very crucial role these days. In fact, they became an integral part of filmmaking as makers start the promotions right from the production stage by releasing first look posters, teasers and lyrical videos.
After all these, the stars are stepping up and giving interviews to every news channel to publicise their films. Right from 'Srimanthudu', Mahesh Babu is aggressively promoting his films as he gives numerous interviews to all the channels. He is doing it for every film and he is making the entire cast to take part in interviews for 'Sarileru Neekevvaru'.
Looking at this, Allu Arjun who doesn't usually appear interested in giving interviews also changed his path and is interacting with media for his flick, 'Ala Vaikunthapuramlo'. He recently met with the national media and will soon be interacting with Telugu media too.
Due to Sankranti competition, Allu Arjun changed his way to match up to Mahesh's level of promotions. Let us hope both the films have a smooth run at the box-office.