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Given the Covid scare, makers of the films are opting for the OTT release, a phenomenon that became a new normal. Several films have taken the digital release route, so is Dhanush's recent outing Jagame Thandhiram.
The Karthik Subbaraj directorial that carried high expectations was released on streaming service Netflix on Friday amid much fan fare.
The publicity given by Netflix for the action drama has increased the expectations largely. American director duo, Anthony Russo and Joseph Russo, collectively known as the Russo brothers, had also tweeted to wish Dhanush for Jagame Thandhiram.
But the film had failed to meet the expectations of the fans and Jagame Thandhiram emerged as a flop.
Social media is flooded with memes and trolls. Netizens opined that makers have locked a good deal with Netflix or else producer might have ended up with big loss if the film was released in theatres.
As the film received negative reviews and reactions from the fans and audiences as well, Producer Shashikanth Kiran is getting trolled on social media. Netizens are coming up with funny memes and trolls against the producer.