After a taking a lot of blows in June and July, Tollywood has managed to deliver three knockout punches in August. Kalyan Ram's 'Bimbisara', Dulquer's 'Sita Ramam' and Nikhil's 'Karthikeya' turned out to be very good hits. They are registering very good numbers at the box office. A lot of people are happy with these results especially when the producers are trying to solve the problems inside the industry.
But there is one important thing to be observe here. Kalyan Ram is not in a great position during the time of 'Bimbisara' release. He didn't have hits in recent times and his market value took a severe beating because of that. Without NTR fans, his movie couldn't have got any opening. That is the reason why they sold the theatrical rights for very reasonble rates despite spending big on 'Bimbisara'. As a result, the buyers ended up with good amount of profits.
Dulquer Salman only played a supporting role in 'Mahanati'. Though his 'OK Bangaram' and 'Kanulu Kanulanu Dochayante' got a good response, he doesn't have a 40-50 crore market in Telugu states. But Vyjayanthi Movies believed in the content and spent big on 'Sita Ramam'. But they sold the theatrical rights to the buyers for decent rates without going over the limit. Due to this, the film reached breakeven within no time and is in profits now.
It has been over two years since Nikhil's film arrived in theatres. After 'Arjun Suravaram', all his projects got postponed due to various reasons. Believing in 'Karthikeya 2', he kept pushing '18 Pages' and 'Spy' further. Now, the mystery thriller got a positive talk and is registering very good numbers at the box office. None of the three heroes have a market over 15 crores but they ended getting good success.
Even the national media is talking about these films. The main lesson to be learnt here is that star power doesn't work always. There will be profits if you sell your film at reasonable rates. Importantly, it is high time makers realise that people are rejecting routine commercial films. Movies like 'Acharya', 'Thank You', 'The Warrior and 'Macherla Niyojakavargam' are big examples.