This year's Sankranti competition was never like before with big films 'Sarileru Neekevvaru' and 'Ala Vaikunthapuramlo' locking horns with each other right from the promotions stage. Be it the posters or the teasers or the songs or the events, everything became a competition between these two. Post-release, it is more about the collections which is going too far. Makers of both the films are claiming that they broke non-Baahubali records.
There are a lot of trolls and satires on social media regarding this over-the-top box-office numbers. Ignoring them, 'Sarileru Neekevvaru' makers released posters stating their film as 'Sankranti Mogudu' while 'Ala Vaikunthapuramlo' team announced their flick as 'Sankranti Winner'.
It is true that Mahesh Babu's film received mixed reports from critics and audience. Being a mass film, it got record Day1 collections but it is slowing down now as the Sankranti season is coming to an end. Nonetheless, the makers declared their film as 'Sankranti Mogudu' and claimed that they broke non-Baahubali records. This publicity is becoming a subject of many trolls on social media. Now, they released a new poster and it has the title 'Sankranti Champion' on it.
There is a talk that they changed it from 'Mogudu' to 'Champion' keeping in mind the criticism on social media. Gossip is that they took this step to calm down the trolls on social media and prevent their film from getting a negative vibe. Let us see how social media reacts to this 'Champion' posters.