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There was a time when internationally popular OTT platform Netflix concentrated more on Hindi content. After deciding to pierce into the Indian market, they collaborated with big Bollywood filmmakers like Karan Johar, Anurag Kashyap and others. They produced a lot of original Hindi content and bought many Bollywood films. Though they bought a couple of films from the South, their prime focus was always on the Hindi content.
But they are soon realising that content from down South is equally important if not more in order to become popular in India. The humongous response it got for buying the OTT rights of 'RRR' has made them more interested in South content now. Though the 'RRR' Hindi version was bought by Netflix, the applause it got on an international level proved the strength of South content. Now, they are producing original Netflix content in Telugu and Tamil too. They are buying the OTT rights of popular films from Telugu, Tamil and Malayalam languages.
As we know, the OTT rights for 'Godfather' were bought by Netflix for around 67 crores. On top of that, Megastar's 154th film which is arriving next year under massive hype has also interested the online streaming network. Apparently, Netflix bagged the post-theatrical streaming rights of this crazy project for around 50 crores. The official news is yet to come out. It is aware that Megastar and Mass Maharaj Ravi Teja will be seen together in this film and it brings a lot of viewers.
Other than that, Netflix has also reportedly bagged the post-theatrical streaming rights of Chiyaan Vikram's upcoming film under Pa. Ranjith's direction. As we know, Vikram is a huge hero and Pa. Ranjith is known for movies like 'Kabali', 'Kaala' and 'Sarpatta Parambarai'. News is that Netflix is in talks with a few other big projects too and they are looking to give a tough fight to Prime Video and Disney + Hotstar by bagging big crazy projects. Let us wait and see how the streaming giant's plans work out in the next year or so.
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