The situation of the overseas market is different before the release of Sankranti films. It was completely dull with none of the films touching the profit zone. The rates of star hero films drastically dropped in the US market but the Sankranti releases changed the scenario. While 'Ala Vikunthapuramlo' is raking up the moolah at overseas while 'Sarileru Neekevvaru' crossed the 2 million mark despite being an action entertainer.
But this effect is nowhere to be seen on upcoming releases. Naga Shaurya's 'Aswathama' is going to release on 31st January. But there seems to be no buzz over this film at the overseas market. Sources say that the main reason behind this lack of buzz is 'Aswathama' being a full-fledged action film. Shaurya has a lover boy image till date but he got into complete action mode for this film. His lover boy image earned him a good market abroad and changing his image suddenly is the reason behind zero craze over this film as per trade analysts. This happened even for stars like Allu Arjun, Ram Charan and NTR in the past.
We have to wait and see if he impresses everyone with his action hero act in 'Aswathama' or not. It is all good if he succeeds but if he fails, he needs to confine to soft and light-hearted films like Naga Chaitanya in the future.