It all looked encouraging when films like 'Krack', 'Uppena', 'Jathi Ratnalu' and 'Rang De' worked exceptionally at the box-office. People were happy with the fact that theatres did not lose their craze and the movie lovers set the cash registers ringing. Tollywood was all set to make the summer season special with big releases but it was all brought down by the second wave.
The theatres are now closed and the shootings were stalled. The situation is similar to last year and small films which may not get a decent response on big screens are once again taking the OTT route. The online streaming services have gained significance once again as many filmmakers are trying to sell their films at good rates.
Some of them have already begun negotiations and are on the verge of striking a deal with popular OTT platforms. Anasuya's 'Thank You' is going to be streamed on AHA soon. Looks like many small and medium films are going to follow the OTT way in order to make good money and avoid ending up in losses.