Pooja Hedge stars have taken a positive turn ever since, Duvvada Jagannadam release.
With Kajal Aggarwal, Shruthi Haasan becoming seniors and Samantha Akkineni, looking more towards roles that challenge her acting skills, Telugu Cinema, is in need of a good commercial hot glamour heroine to rake up interest in young crowds.
Rakul Preet Singh, even though seen as a good replacement of all, she is marred by disasters and average grosses. She doesn't have telling box office hit like Magadheera, Eega or Gabbar Singh, that consolidates.
Spyder was expected to that film for her but it ended up being even bigger disaster.
So, Pooja Hegde, who earned great craze as a glam doll in Duvvada Jagannadam, has become the immediate choice for many producers and filmmakers.
Keerthy Suresh, Anu Emmanuel, Raashi Khanna did not get such hype or fan following like her and hence, producers are trying to get her dates however they can.
She quoted 1 crore from Mahesh25 and she got paid that much and she quoted 1.25 crore for Sakshyam, she got that amount too, as per the close industry insiders.
Now, the sources are saying that she quoted 1.25 to 1.30 for NTR28 and she got 1.25 crores deal for the film. As she will be busy shooting for Mahesh25, she may join NTR and Trivikram's film at a later date. But NTR's film is aimed at Dusshera release and Mahesh25 at Sankranthi season release.
So, she might not have too huge problems in adjusting dates. As per the sources, it is Trivikram Srinivas who asked for Pooja Hegde as the lead for his film and hence, producers got ready to pay the amount she asked for.