Producers Guild Makes A Key Decision On OTT Release Dates!

Wed Jan 26 2022 18:15:46 GMT+0530 (IST)

The sudden rise in the market of OTT platforms has created troubles for movie distributors and theatre owners. People are getting used to digital streaming services and the footfalls in theatres are decreasing with each passing day. As we know, online streaming sites like Netflix, Amazon Prime Video, Sony Liv, Aha, Disney + Hotstar and others are luring the producers with high rates. They are making deals with producers in such a way that they release the films on OTT platforms within a short time after the theatrical release. This is affecting the theatre business and most of the industry bigwigs decided to take a joint decision on it.

In a recent interview, star producer Dil Raju who also releases most of the big movies in the Nizam area revealed that the Guild will be working towards controlling the effect of OTT platforms on theatres. He is heading the Active Telugu Film Producers Guild and he informed a key decision to everyone. He said, "Going forward big star films will release on OTT only after 50 days of theatrical run. Small heroes films will come on OTT only after five weeks run." He added, "The advent of OTT is something that can not be controlled. The revenue from OTT rights forms a major chunk of the film business these days. There are certain projects which become safe ventures with their non-theatrical rights themselves. No Guild can impose rules to decide what is the best model for a producer."

As we saw, films like 'V' and 'Tuck Jagadish' were released directly on OTT platforms despite the best efforts of the Producer's Guild and distributors to stop it. Also, a huge film like 'Pushpa' was made available on Amazon Prime just after three weeks of its theatrical release. To be fair, they thought that Rajamouli's 'RRR' will be occupying all the theatres across the nation on Jan 7th and it made them accept huge money from the OTT platform in return for streaming the film online in just three weeks. Let us see how producers and OTT platforms react to these new rules.