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Pushpa The Rise is releasing on 17th December. The movie buzz is high and people have great expectations from Arya combination - Allu Arjun and Sukumar. Director and writer Sukumar very confidently said at an event that after Pushpa, Allu Arjun will be known as an Icon and hence, he awarded him the title Icon Star as well.
But the Theatrical trailer is getting very mixed response. Some liked it and some expected lot more. Some are calling it a full film version of Chatrapathi first half.
Well, the movie story and screenplay seem to have been molded on the likes of KGF Chapter 1 too. It is Allu Arjun's performance that holds key for the film to become as big a blockbuster as the team is hoping it would be. They have a second part planned already.
The movie business has been completed at high prices even though there are problems like low pricing and less shows in Andhra Pradesh state. Still, the distributors have valued the rights of the film at close to Rs. 70 crores in AP alone.
Akhanda took a massive opening for Balakrishna's market strength, but still it is unable to recover Rs. 36 crores from AP market only, in the first week. It has to have a great run for another two weeks to be a profit zone in the state without any doubt. Movie did not get must watch blockbuster talk and that slowed it down during weekdays.
So, Pushpa needs Blockbuster talk that will keep the movie alive till 7th January, when massive RRR will arrive at the theatres. To recover 70 crores and to become profitably, the film needs to get Rangasthalam type Word of Mouth and trailer doesn't give such an impression.
RRR, Acharya, Bheemlanayak, RadheShyam teams will closely observe Pushpa trends and there could be an extra pressure on government from these film teams to give them some form of hike or permission to play extra shows at theatres.
Pushpa Theatrical rights have been valued at Rs. 135 crores worlwide and Rs. 110 crores is expected from Telugu States only. Nizam area will have to perform on par with Ala Vaikuntapurramuloo for movie to recover the business.
On the whole, Pushpa, RRR and RadheShyam will definitely show producers and directors, industry how to tackle with prevailing issues and move forward one way or the other.