While the ongoing Coronavirus had impacted the world in a big way, the Over-the-top media services got the much-needed boost up with more and more subscribers subscribing to the services. The leading OTT platforms are gearing up to focus on regional content. The business in Telugu content is on a rise now.
The leading platforms Amazon Prime Video, Netflix, and Allu Arvind's Aha are enjoying a good share of subscribers. The platforms are bringing more content to spread the wings in the OTT spectrum.
If the media reports are to be believed, the Disney+ Hotstar service owned by Star India had roped in a big star as the brand ambassador as the known face in Telugu, which will help in the OTT fight.
Media reports say that Ram Charan, who is awaiting the release of his magnum opus RRR was picked as the brand ambassador for Disney+ Hotstar. Ram Charan is charging a bomb for the same.
It is said that Ram Charan is charging a whopping Rs 3 crore as his fee as the brand ambassador. The platform is hoping that the stardom of Charan will benefit them. With the release of RRR around the corner, the star power might make wonders for the OTT platform.