Mallemala Entertainment as become TV leader in producing content like Jabardasth, Pataas and Dhee. They have become the trendsetters in writing and executing events as well.
They are trying to dominate the serials space too but they faced a set back with Nagababu quitting Jabardasth and setting up a rival show on another channel with Jabardasth talent.
This made Roja to take up major role on events for Mallemala, one feels so. Normally, a Sudigali Sudheer centric show would be planned around an event but the production house decided to take Hyper Aadhi as an anchor and some skits have been planned with Roja as centre of attraction.
Jaffar, the controversial host did a skit with Roja, Aadhi and Sudheer, stating it as his third degree. Roja answered to those questions in a cool and calculated punches.
She seemed to have become slightly upset with personal questions but did not let it affect her demeanor too much. She even enacted in a satire on her own show.
On the whole, the New Year event by Mallemala seemed to be like an attempt by the production house to figure out new way to stay relevant as old formula with Naga Babu and Roja as judges even at these events seems to have gone out of fashion and unattainable, for obvious reasons.