'Sarileru Neekevvaru' failed to live up to the high expectations but the Makers are unable to accept that they are in the second place in Sankranthi Box Office race. Producers kept on hosting Parties and Post-Release Events to give an impression that a Blockbuster was delivered by them. In reality, Collections were no match to 'Ala Vaikunthapuramlo' and the revenues kept dipping.
In 5 Days, 'Sarileru Neekevvaru' generated Rs 108 crore Gross and Rs 69 crore Share. Inspite of the late arrival and competition from Mahesh-starrer, 'Ala Vaikunthapuramlo' collected a Gross of Rs 125 crore and Share of Rs 80 crore in the first 5 Days. As the days progress, The margin of difference between the two Sankranthi Biggies is only getting wider with Allu Arjun's flick taking a clear lead. By now, Everyone got to know which is the real Festival Winner.
As per the buzz in Film Nagar, AK Entertainments threw as many as four parties in 6 days to send an indication that 'Sarileru Neekevvaru' is doing pretty well. Even Mahesh Babu and Namrata were of the impression that they reached the target because of such an atmosphere. Collections mentioned by the Producers on the Post-Release Posters are far away from the actual figures. They could earn nothing other than satisfying their egos by indulging in such tactics.