Superstar Mahesh babu's films are well-received in Hindi. His films are watched regularly through television or on digital platforms. The Hindi dubbing and digital rights of his last film 'Maharshi' were purchased for over 20 crores.
But, the dubbing satellite rights for Telugu films went down in the recent past. In was because of the high rates our producers are quoting which made the buyers to stop purchasing Telugu films. With this, the market went down and many films went unsold. After a lot of discussions, the satellite and dubbing rights of his upcoming film 'Sarileru Neekevvaru' were sold for 15.25 cores. This is less compared to Mahesh's craze but looks like the producers didn't want to take a risk.
This action entertainer directed by Anil Ravipudi is gearing up for release on 12th January 2020. DSP is composing the film's music while Rashmika got to play the love interest of Mahesh Babu. 'Sarileru Neekevvaru' is produced by Dil Raju and Anil Sunkara.