It is very hard to impress the overseas audience. The local audience may be impressed with run-of-the-mill content but the people abroad appreciate films that only have good and fresh content. Mahesh Babu achieved the 'King of Overseas' tag a long back when other heroes did not even dare to release their film in the US market. But his movies are disappointing the overseas audience a lot these days and one can say that he lost his throne.
Since Mahesh's films have good craze at overseas, the producers are selling his films for extravagant rates which is why his films are not reaching the breakeven mark. His recent film 'Sarileru Neekevvaru' failed to touch 2.5 million mark while 'Ala Vaikunthapuramlo' which released during the same time crossed the 3 million mark easily and reach the top 4 grossers of all time in the overseas market. The overseas audience are losing interest in Mahesh's films as he is trying to be safe all the time as per trade analysts. If it goes on like this, his films may find it tough to reach 2 million mark at the box-office n future. Craze and stardom may pull your film in Telugu states but it won't work out in the US market as per pundits.
Mahesh needs to come up with some quality content this time if he wants to reclaim his throne. Otherwise, the situation may get even worse for him according to reports.