The super hit 'Nee Kannu Neeli Samudram' song from 'Uppena' turned to be a chartbuster and it recently touched 100 million views on Youtube. It brought a huge buzz around this film but the shut down of theatres is not helping it in any way.
Currently, people are in no mood to go to the theatres as they are concerned about the virus spread. It may take a few more months before things get back to normalcy. In the meanwhile, experts say that it is better for the small and medium films to go for OTT releases as it can sustain the interest of the audience as well as keeps the money rolling.
Many people are suggesting that 'Uppena' should opt from an OTT release as the film has a decent buzz around it but not good enough to bring people into the theatres. Since it is a debut film for both heroine, heroine and the director, people may not be totally interested in going to theatres for this film. The production team, music director and Vijay Sethupathi as a villain are the biggest USPs of this film. Producers are keen on waiting for theatres to reopen as they feel that the content is worthy of the big screen. But the director is reportedly interested in an OTT release as per sources. Let us see which way 'Uppena' goes.