The Rise of 'Global' in South Indian Cinema

Tue Mar 28 2023 10:18:14 GMT+0530 (India Standard Time)

In the entertainment industry, titles and labels can make a big difference in how actors are perceived and marketed. Recently, the term "global" has become a buzzword, particularly in the South Indian film industry. Fans of popular actors like NTR and Ram Charan have been competing for the title of "Global Star."

The competition for the title of "Global Star" has been intense, with fans of both actors promoting their favorites on social media. In the end, the title was awarded to Ram Charan, much to the delight of his fans. The hashtag #HBDGlobalStarRamCharan was trending on Twitter, with fans showering their hero with birthday wishes.

Interestingly, the hashtag was trending alongside other hashtags like #SSMB28 and #GlobalIconAlluArjun. Allu Arjun has abandoned his "mega" tag and has adopted his own title as the "Icon Star." However, his fans have also bestowed upon him the title of "Global Icon," which has become quite popular on social media.

It remains to be seen whether fans of other actors, such as NTR, will also join in the craze and dub their favorite heroes as "global" stars. While these titles may seem like just a passing trend, they can have a real impact on an actor's popularity and marketability.

Overall, the competition for the title of "Global Star" highlights the passion and loyalty of fans in the South Indian film industry. It also shows how labels and titles can play a significant role in shaping an actor's image and career.