The on-going pandemic has left us all in a lockdown. The demand for content on TV, OTTs has surged double the need and all the platforms like Netflix, Amazon Prime and Disney Hotstar are desperately adding content to help their audience.
Even after these many efforts, demand for content is not ending and that's where the OTTs are running back of producers.
In Bollywood, almost all the small films have released on Amazon Prime recently. The sudden lockdown has left the producers of the film just with one option and that is- sell it to OTT!
Recently the OTT platforms are just upping the game in Tollywood. It is said that Amazon Prime offered good money for the film 'V'. The OTT platform even negotiated deal with the producer for Rs 18 Crores and are even ready to pay per view after the first week of release.
On the other side it's heard that Dil Raju was very firm on his quote of Rupees 35 Crores. The deal didn't close as Dil Raju didn't like the offer of half rate of the budget he put for this film!
Now the reasons were disclosed by Dil Raju's associates who said that this star producer is an ace distributor in Nizam before turning producer. He even distributes selected bug films in Nizam and owns theaters here. So he didn't want to disturb the business model by tempting to OTT deals that offer quick money!