Get heroines to wear skimpiest of clothes, almost make them look like people who don't like to roam around in clothes except lingerie, add an eight pack abs hero who hardly wears clothes, you have a successful film! Do you though?
Karan Johar, Punit Malhotra had to learn this in a hard way that such calculations won't work anymore. People are looking for story and then these kind of items as addition.
Bhaagi-2 is a huge budget action flick but a remake of Kshanam which had core point grounded in emotion. Only abs of Tiger and glamour of Disha Patani did not make it a big hit.
Now, Student of the Year 2, came out from Karan Johar's Dharma Productions in direction of Punit Malhotra. The movie earned close to 46 crores Nett gross till Tuesday and it is heading towards another flop for the production house.
After Kesari which collected close to 150 crores Nett gross, Dharma productions had Kalank and SOTY2 which were supposed to be big Summer releases for the studio. But both of them failed at the box office.
Worse than that they both received equally negative feedback and harsh comments from fans of the actors too. Both are being trolled big by the social media audiences.
Hindi film market is waiting for some good news after successful winter and spring but Summer season has left them in distort. Ajay Devgn's De De Pyaar De is seen as the final hope before Salman Bhai arrives with Bharat in Eid.