OTT's prevalence has increased beyond leaps and bounds post the onset of the Covid pandemic. Digital audiences are consuming more OTT content than they ever did and top players like Netflix and Amazon Prime have ramped up their production process. They have started bankrolling several web space projects in the recent past.
Interestingly enough, mainstream top actresses are ruling the OTT space. The likes of Samantha, Kajal, Tamannah, and Vidya Balan are proving their mettle by starring in big-ticket shows, series', and films.
A few weeks ago, Samantha ventured into the web entertainment space with The Family Man 2, which premiered on Amazon Prime. She is being applauded for her stunning performance in the series. Even Kajal entertained digital audiences with Live Telecast which premiered on Disney Hotstar earlier this year.
The likes of Regina, Tapsee, and Shruti Hassan are also carving a name for themselves. Regina recently signed a web series title Anya's Tutorial which will be produced by Aha. Tapsee was last seen in Haseen Dillruba which premiered on Netflix. Shruti Hassan is also lining up a few web entertainment projects.
Tamannaah who made her debut with Aha's November Stories later last year was recently seen in 11th Hour, a thriller series. Vidya Balan scored a big hit with Shakunthala Devi, the biopic of mathematics legend with the same name. She impressed one and all again with her recent Amazon Prime outing Sherni. As of now, actresses are ruling the roost in the digital entertainment space.