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There is a certain way to introduce a debut hero. Not many become successful in it. There are only a few heroes who got launched in a perfect manner and Ram Charan along with Bellamkonda Srinivas are the only ones who were lucky in that aspect. There needs to be a lot of promotions and the makers have to let their creative juices flow in order to get the best publicity possible.
Dil Raju who is one of the most successful producers in Tollywood is launching his brother Sirish's son Ashish Reddy as a hero with 'Rowdy Boys'. Rockstar Devi Sri Prasad is giving the music for this film and adorable beauty Anupama Parameswaran is the heroine. With Dil Raju as the producer along with such big names attached to this film, there should be a lot of buzz surrounding it.
They even organized an event in a college near Vizag and the posters, first song and other content came out already. But not many people know about 'Rowdy Boys' and the makers are failing to create hype on this movie. Dil Raju is known for his good marketing skills but he is faltering a bit in launching a new hero from his own family. It needs to be seen how 'Rowdy Boys' team increase the buzz and start getting more reception.