Who Is To Blame For This Crisis In Tollywood?

Tue Aug 02 2022 18:32:24 GMT+0530 (IST)

People are talking a lot about the crisis Bollywood has been facing ever since the lockdown was lifted but Tollywood is in the same condition right now. None of the films in the last month or two ended up being commercially successful as even films which got a positive talk failed to get good collections. The inflated ticket prizes too played a major role in people not going to theatres.



Now the shootings have been kept on hold and no one knows what is going to happen in the coming days. Interestingly, a lot of people are accusing star producer and distributor Dil Raju but a lot of factors contributed to this situation. As said before, the inflated ticket prizes were a big reason and selling the theatrical rights for huge prizes played a key part too. Especially, a lot of producers made deals with OTT platforms and sold movies for huge rates in exchange for releasing them online within a short time of its theatrical release.

The cost of production has increased heavily and it is mainly because of the huge remuneration which is being charged by the star heroes and directors. They are reportedly taking the lion's share of the estimated budget and it is forcing producers to increase the budget. While these are all good reasons for the present situation, there is one more factor that everyone is ignoring completely.

It is the sudden dip in the quality of content we are giving to the audience. After being treated with movies like 'RRR' and 'KGF – 2' in summer, the audience are not in a mood to accept mediocre content. We all know what happened to 'Acharya' which wasn't handled properly and same goes to 'Radhe Shyam'. Coming to movies in recent times, 'Ramarao On Duty' was a huge disappointment and so is Ram's 'Warriorr'. 'Thank You' did not get positive reports and even Gopichand's 'Pakka Commercial' was also not impressive. If the content is good, people walked into theatres to watch movies like 'Major' and 'Vikram' in June. Along with other factors, maybe it is time the Tollywood makers focus more on coming up with good content too.