Why Brahmastra Makers Are Silent on Promotional Activities?

Sun Aug 14 2022 17:27:13 GMT+0530 (IST)

Things turned upside down for the Bollywood film industry after the Covid pandemic crisis. One of the biggest industries in the country is struggling to score a big hit. Big films are unable to be a big success. Stars like Aamir Khan and Khiladi Akshay Kumar also couldn't end the industry's dry run at the box office.

Now all eyes are on the upcoming biggie Brahmāstra: Part One – Shiva starring Ranbir Kapoor in the lead role and Alia Bhatt as the leading lady. The big ticket film is carrying high expectations. The film will hit the theatres next month.

With barely one month for the release we expect the team to have a busy schedule in promoting the film. But the reality is quite different, besides a few interviews, the team is not planning any promotional events or programs. Moreover Karan Johar who is known as a marketing genius is the producer. He is also not making any noise.

It has to be mentioned here that Karan Johar's marketing strategy made wonders for the Magnum Opus Baahubali. He took the Pan-India film to every corner of the country with his promotion. He made the whole nation wait for the Prabhas starrer.

It is less than one month for the film to get released from today and the team is yet to pull the socks to kick start the intense promotional activities and events so that the film can set the box office on fire. Despite seeing the dangerous trend of boycotts, the film is not taking promotional activities seriously.