Will Salman's High Price Strategy Work Out For 'Radhe'?

Wed Apr 28 2021 13:17:52 GMT+0530 (IST)

Salman Khan is all set to entertain us this Eid with his action film 'Radhe' directed by Prabhudeva'. The trailer of this no holds barred action movie came out recently and brought in a lot of buzz. Like every Salman Khan movie, the movie has minimum story and logic while Salman's heroism and gravity-defying stunts dominate the screen.

The team even came up with a Hindi version of Allu Arjun-DSP's 'Seetimaar' for this movie and the video song is getting a lot of criticism. As we know, 'Radhe' will be streaming on Zee digital platforms from 13th May along with theatres. The makers have officially announced that 'Radhe' can be watched on a pay-per-view basis on Zee Plex for Rs.249.

This means you can watch this film for 249 rupees one time. Many are stating that this is a very high price for watching it once and demanding the production team to reduce the rate. But the team is claiming that you can watch it with your entire family or a group of friends all for Rs.249 while you need to spend 150 rupees for each person when you walk into a theatre. While the prize is a bit high, we need to wait and see how many people watch it when it is made available on 13th May.

The Zee digital platform tried this pay-per-view scheme for Ishan Khatter and Ananya Pandey's 'Khaali Peeli'. They quoted a price of 200 rupees for this film starring young actors. With the film getting a negative talk, the scheme backfired as many didn't take an effort to watch this movie by spending 200 rupees. But it is going to be a different scenario considering the fact that it is a Salman Khan film. Let us see how people embrace 'Radhe'.