Zee Network is known for adapting new market techniques and invest big in all the avenues that they think have bright future.
Zee5 is their official streaming platform, where we can see all their content and also "Netflix" like originals, along with some movies.
They with association of Tamada Media, produced a small web series early this year with Anchor Ravi as the major lead, Chitram Vichitram. The move proved profitable.
Now, they decided to invest big in the web series with three more new stories. And even bigger stars will be acting in them.
Manchu Lakshmi, Avasarala Srinivas are acting in Mrs. Subbalakshmi directed by Vamsi, Dongata fame.
Shashank and Aryan Rajesh are acting in Ekkadiki Ee Parugu. Amala Akkineni, Brahmaji will be seen in High Priestess. Actress Sunaina from Tamil language will be seen in a key role.
Like Pelligola and few other web series that are trending well on social media, Zee5 is expecting them bring in more and more traffic.
Hotstar on the other hand is able to bank on the TV content and sports mainly to attract major viewership. Even they are planning for original contents it seems.