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Tennis Legend to endorse Kerala's Ayurveda
By: Tupaki Desk | 25 Jun 2015 6:32 AM GMT
Tennis sensation Steffi Graf has been choosen as the brand ambassador of Kerala's Ayurveda.
Kerala State Tourism Department recommended Steffi Graf as the best option to promote Ayurveda. The Cabinet approved the proposal now and State Government will be signing a deal with Steffi Graf soon.
The new proposal is part of Tourism Department's Visit Kerala Scheme. An informal agreement between Tourism Department and Steffi Graf has already taken place. The plan is to attract tourists towards the traditional health care and various promotional campaign outside India will be launched in association with the former World No.1 Tennis Player.
Steffi Graf won 22 Grand Slam singles titles and she was the World No.1 for a long period. She retired from the sport in 1999 and married another World No.1 Men's player Anre Agassi in 2001.
Kerala State Tourism Department recommended Steffi Graf as the best option to promote Ayurveda. The Cabinet approved the proposal now and State Government will be signing a deal with Steffi Graf soon.
The new proposal is part of Tourism Department's Visit Kerala Scheme. An informal agreement between Tourism Department and Steffi Graf has already taken place. The plan is to attract tourists towards the traditional health care and various promotional campaign outside India will be launched in association with the former World No.1 Tennis Player.
Steffi Graf won 22 Grand Slam singles titles and she was the World No.1 for a long period. She retired from the sport in 1999 and married another World No.1 Men's player Anre Agassi in 2001.
