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Caught on cam: Mahesh 1 pendant!!

By:  Tupaki Desk   |   24 Dec 2013 3:59 AM GMT
Caught on cam: Mahesh 1 pendant!!
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Looks like Mahesh Babu's 1 Nenokkadine makers are all out to promote the movie in a big way. The makers of Nenokkadine are known for their innovative ideas. We have seen the marketing team on its toes ever since the movie was announced. Movie promotions reached the sky level with the series of pioneering activities.

The film has managed to make crores even before its release. They already sold 1 Nenokkadine rights to Eros International for Rs. 72 crore and bagged 80 lakhs buying audio rights to Lahari music. Nenokkadine audio launch event was screened in around 25 theaters across the state with each ticket priced of Rs 250.

Yet, the makers are not the one to relax. They have turned to more aggressive marketing and campaigning techniques and cashing on Mahesh Babu craze fully.

After trying all techniques (contest for school students, Live telecast of audio function in theaters, Nenokkadine Fan Kits distribution) now they came up with an Pendant of 1 movie.

Here is the picture of the 1 pendent which will be available on markets shortly.One of the producer Anil Sunkar aannounced the news by posting this pendant pic on twitter.The Price of the pendent yet to be decided. This shows how much the producers are utilizing Mahesh BabuÂ’s craze.