BARC Report: 90 million households in India yet to own a TV set

Fri Apr 16 2021 19:10:11 GMT+0530 (IST)

India, the second most populated country in the world saw a rise in households that own TV sets, compared to 2018. Nearly 210 million households own TV sets in India, the BARC (Broadcast Audience Research Council) India said.

On the other hand, the TV viewers and women who own TV sets also increased since 2018. India now has 892 million TV viewers, reporting a rise of 6.7 percent. The percentage of women and men who own TV set increased by 7 and 6 percent respectively.

In the report titled 'TV Universe Estimates 2020' (TV UEs), BARC said that Rural areas and urban areas in India have TV ownership of 119.2 million and 91 million in 2020.

BARC has attributed the Corona pandemic, which forced Indians to stay home the main reason behind the rise in TV viewers. Since early 2020, Indians have been working from home and studying from home through online classes.

With 892 million TV viewers identified by the BARC in its percent report, as many as 40 crore people won't see Television. The percentage of kids who watch TV has also increased during the period.

Talking about the findings of the report, BRC CEO Sunil Lulla said that the Indian broadcast sector will see good growth in the coming days and said if the remaining households too won a TV set, India's broadcast sector will grow.

"We have been able to ascertain that television continues to be the screen of choice for Indians. With an additional 13 million TV households and an opportunity for another 90 million households that are yet to own a TV set, India's broadcast ecosystem continues to have a significant potential for growth in the years to come," he said.