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Highest interest consumer loans are often known as payday advances, are now banned from apple play store, Apple doesn't have a similar ban.
Google has banned play store apps with 'deceptive or harmful' personal loans where the annual percentage rate was 36 percent or higher, such as many payday loans.
A spokesperson said the extended financial policy implemented earlier this year, was meant to "protect users" against "exploitative" terms
CEO Mary Jackson of Online Lenders Alliance told that payday loan practices were allowed and that the ban hurts " legitimate operators," as well as customers looking for "legal terms."