When unassuming YV Subba Reddy took over as the chairperson of the Tirumala Tirupati Devasthanam, the opposition TDP targeted him pronto. It tried to portray that he too was a practicing Christian like YS Jagan. It started painting him a Christian and tried to portray his appointment as a sacrelage of TTD traditions.
The fact is that despite being YS Jagan's maternal uncle, YV Subba Reddy is a diehard Hindu and has taken Ayyappa Deeksha many a time. He is also known to worship the cow regularly at home. He is a devout Hindu and adheres to various religious practices quite steadfastly. But, the TDP persisted with its misinformation and began blaming him for anything that happened in the TTD. He was blamed for the allegations of Christian proselytization activities atop the holy hillock. He was blamed for the presence of Christian employees among the TTD staff. But, YV took all these in his stride and went ahead with his work. While on hand, he tried to dispel the misinformation by the TDP with his personal example, he tried to improve the amenities and facilities for the common devotees on the other. The various measures that he has taken in the TTD, he has endeared himself to the devotees. Today, the TDP misinformation campaign has not just failed, but its attempts are being roundly criticised by the devotees.
YV Subba Reddy's demeanor and his active interest to the TTD affairs has helped dispel the rumours. Today, the TDP stands completely isolated on TTD. The devotees are fully with YV and are appreciative of his contribution to improve the conditions in the temple.